Why Your Business Needs Social Media Marketing in 2025

10 Sep 2025
Why Your Business Needs Social Media Marketing in 2025

Social media marketing is a basic necessity for businesses of all sizes. With more than 4.9 billion active users worldwide in 2025, platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube have become essential tools for reaching customers, building trust, and driving sales.

Businesses that invest in social media marketing gain a competitive edge by increasing brand awareness, generating leads, and maintaining direct communication with their audience. Unlike traditional marketing, social media provides cost-effective campaigns, measurable results, and precise audience targeting.

If your business isn’t utilising social media marketing, you’re missing opportunities to connect with potential customers, grow your brand, and stay ahead in a digital-first market.

In this guide, we’ll cover:

  • What social media marketing is and why it matters in 2025.
  • Key benefits for businesses, from brand awareness to lead generation.
  • Best platforms for different industries and goals.
  • How social media drives business growth with real-world examples.
  • Future trends shaping social media marketing.
  • Practical steps to get started and build an effective strategy.

Why Your Business Needs social media marketing in 2025

What is Social Media Marketing?

Social media marketing is the use of platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube to promote your business, engage with customers, and drive sales. It combines content creation, paid advertising, and community interaction to reach the right audience at the right time.

There are two main approaches:

  • Organic marketing

Posting valuable content, building relationships, and growing followers naturally.

  • Paid marketing

Running targeted ads to reach specific demographics, increase visibility, and generate leads faster.

Unlike traditional marketing channels, social media allows businesses to interact directly with customers, track results in real-time, and adjust strategies based on performance data. This makes it one of the most cost-effective and measurable marketing methods available today.

Why Social Media Marketing Matters for Businesses

Social media is where your customers spend their time. Whether it’s checking Facebook updates, scrolling Instagram, or networking on LinkedIn, people are constantly engaging with content. For businesses, social media is a unique opportunity to reach, connect, and influence potential buyers every day.

Here’s why social media marketing matters:

1. Expands Your Brand Reach

More than 4.9 billion people worldwide use social media in 2025. This gives businesses direct access to audiences that would be impossible to reach through local advertising alone. For example, a small retail shop in Adelaide can showcase its products on Instagram and gain visibility well beyond its immediate neighbourhood.

2. Drives Website Traffic and Leads

Social platforms act as gateways to your website. A well-placed post, ad, or story can drive visitors directly to your landing pages or eCommerce store. According to HubSpot, over 74% of marketers say social media drives qualified leads when used strategically.

3. Builds Customer Relationships and Trust

Engagement tools like comments, polls, and direct messages allow businesses to build genuine connections. A quick response to a customer query on Facebook or a helpful reply on Instagram can strengthen trust and improve loyalty—something that traditional marketing cannot achieve.

4. Cost-Effective Marketing Channel

Social media advertising offers powerful results even on small budgets. For example, Facebook Ads allow you to set daily spending as low as a few dollars while reaching thousands of targeted users. Compared to TV or print advertising, which can cost thousands upfront, social media is far more efficient.

5. Data-Driven Insights

Unlike traditional channels, social media provides real-time performance metrics. Platforms like Meta Ads Manager or LinkedIn Analytics show how many people saw your content, engaged with it, and converted into leads. This data helps businesses refine their strategy and maximise ROI.

Key Benefits of Social Media Marketing

Social media is more than just posting content—it’s a business growth tool. Here are the main benefits every business can expect:

1. Increased Brand Awareness

Consistent posting and engagement put your brand in front of new audiences daily. A Sprout Social report shows that 77% of consumers are more likely to buy from a brand they follow on social media.

2. Better Audience Targeting

Platforms like Facebook, Instagram, and LinkedIn allow precise targeting based on demographics, interests, and behaviours. This ensures your message reaches the right people at the right time.

3. Higher Engagement Rates

Social media gives your audience multiple ways to interact with your brand—likes, shares, comments, or direct messages. The more engaged your audience is, the stronger your brand reputation becomes.

4. Supports SEO Efforts

While social media isn’t a direct ranking factor, it drives traffic, encourages backlinks, and boosts content visibility—all of which support better search engine rankings.

5. Competitive Advantage

If your competitors are active on social media and you’re not, you risk losing potential customers. On the other hand, using social media effectively helps you stay visible and relevant in a competitive market.

Which Social Media Platforms Should Your Business Use?

Not every platform delivers the same results. Choosing the right ones depends on your industry, audience, and goals. Here’s a breakdown of the significant platforms businesses use in 2025:

1. Facebook

  • Best for: Local businesses, service providers, and eCommerce.
  • Strengths: Wide reach, community groups, affordable ads.
  • Why use it: Still the largest platform for reaching diverse age groups and running targeted ad campaigns.

2. Instagram

  • Best for: Retail, fashion, food, lifestyle, and visual brands.
  • Strengths: Visual content, Stories, Reels, in-app shopping.
  • Why use it: Highly effective for brand awareness and direct sales through shoppable posts.

3. LinkedIn

  • Best for: B2B companies, consultants, recruiters, and professional services.
  • Strengths: Networking, lead generation, and thought leadership.
  • Why use it: A go-to platform for building authority and attracting high-value clients.

4. TikTok

  • Best for: Consumer brands targeting younger audiences.
  • Strengths: Viral content, influencer collaborations, short-form videos.
  • Why use it: Explosive growth and unmatched potential for organic reach.

5.. YouTube

  • Best for: Any business that can leverage video (tutorials, product demos, education).
  • Strengths: Long-form video, SEO benefits, evergreen content.
  • Why use it: The second-largest search engine after Google, ideal for driving long-term visibility.

How Social Media Marketing Supports Business Growth

Social media marketing directly impacts business growth by increasing visibility, generating sales, and strengthening customer loyalty.

Here’s how it drives measurable results:

1. Generates More Leads and Sales

Social platforms guide potential customers from awareness to conversion. For example, a well-targeted Facebook ad can direct users to a product page, while Instagram’s shoppable posts allow instant purchases. According to Datareportal, 76% of social media users have bought a product after seeing it online.

2. Improves Customer Retention

Engaging with customers through comments, DMs, or polls keeps them connected to your brand. This consistent interaction builds loyalty, making it easier to retain customers compared to traditional marketing.

3. Enhances Brand Authority

Sharing valuable content, case studies, and insights on platforms like LinkedIn or YouTube positions your business as an industry leader. When customers see expertise, they’re more likely to trust and buy from you.

4. Provides Cost-Effective Growth

With low entry costs, even small businesses can run ad campaigns that reach thousands. Unlike TV or print, social media offers measurable results and scalability, spend $50 today and increase later as ROI improves.

5. Creates Opportunities for Viral Growth

Platforms like TikTok and Instagram Reels make it possible for even small businesses to go viral. A single creative post can generate massive reach, boosting awareness and sales overnight.

The Future of Social Media Marketing

Social media marketing is constantly evolving. Staying ahead of trends ensures your business remains competitive and continues to grow. Key developments to watch in 2025 include:

1. AI and Automation

Artificial intelligence is transforming social media management. Tools now help schedule posts, generate content, respond to messages, and analyse performance. Automation allows businesses to save time while maintaining consistent engagement.

2. Influencer Marketing Growth

Influencers continue to play a significant role in consumer decisions. Collaborating with the right influencers can drive brand awareness, trust, and conversions, especially in niche markets.

3. Short-Form Video Dominance

Platforms like TikTok, Instagram Reels, and YouTube Shorts are driving engagement faster than traditional posts. Short-form videos are becoming the primary way brands connect with audiences.

4. Personalised Content and Ads

Social media platforms are increasingly using data to deliver personalised content and ads. Businesses that leverage this can target specific audience segments more effectively, increasing ROI.

5. Integration with E-Commerce

Social shopping is growing rapidly. Features like Instagram Shops, Facebook Marketplace, and TikTok Shopping allow users to buy products directly without leaving the platform.

Adapting to these trends early gives businesses a competitive edge, enhances engagement, and improves conversion rates.

Getting Started With Social Media Marketing

Starting a social media strategy doesn’t have to be complicated. Businesses can achieve results by following a straightforward, structured approach:

1. Set Clear Goals

Define what you want to achieve—brand awareness, lead generation, website traffic, or sales. Clear goals help measure success and guide your content strategy.

2. Choose the Right Platforms

Focus on platforms where your target audience is most active. For example, B2B businesses thrive on LinkedIn, while eCommerce brands often see results on Instagram and TikTok.

3. Create Engaging Content

Develop content that resonates with your audience—educational, entertaining, or problem-solving. Mix formats like images, videos, stories, and reels to keep your audience engaged.

4. Be Consistent

Post regularly to maintain visibility. Consistency builds trust and keeps your brand top of mind for potential customers.

5. Use Paid Advertising Strategically

Combine organic content with paid ads to reach a wider audience. Targeted campaigns can generate leads and conversions faster while staying cost-effective.

6. Track, Analyse, and Improve

Use analytics tools provided by platforms to measure performance—track engagement, reach, clicks, and conversions to refine your strategy continuously.

Following these steps ensures your social media marketing efforts are structured, measurable, and growth-oriented, helping your business achieve long-term success.

Why Choose 110 DigiTech for Social Media Marketing

At 110 DigiTech, we help businesses grow and succeed on social media with proven strategies and measurable results.

Here’s why we stand out among other digital marketing services agencies:

1. Expert Team with Local and Global Experience

Our team has years of experience running campaigns for both local Adelaide businesses and international brands. We understand what works for different industries and audiences.

2. Customised Strategies for Every Business

We don’t use a one-size-fits-all approach. Every social media strategy is tailored to your goals, target audience, and budget to ensure maximum ROI.

3. Data-Driven Results

We rely on analytics and performance tracking to optimise every campaign. From engagement metrics to lead conversions, you get measurable results that drive growth.

4. Multi-Platform Expertise

Whether it’s Facebook, Instagram, LinkedIn, TikTok, or YouTube, we know how to leverage each platform to build brand awareness, generate leads, and boost sales.

5. Transparent Reporting and Communication

You’ll always know how your campaigns are performing. We provide regular reports and actionable insights so you can see real-time growth and ROI.

6. Proven Track Record

110 DigiTech has helped numerous businesses increase followers, engagement, and revenue through social media marketing. Your success is our priority.

Conclusion

Social media marketing essential to increasing brand awareness and generating leads. It builds customer trust and gaining a competitive edge, social media provides measurable results that traditional marketing cannot match.

By understanding the right platforms, creating engaging content, and using data to optimise strategies, businesses can achieve sustainable growth and long-term success.

Get the most out of social media marketing today to connect with your audience, boost your brand, and drive meaningful results for your business.

Frequently Asked Question

1. What is social media marketing, and how does it help businesses?

Social media marketing is the use of platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube to promote products, engage with customers, and drive sales. It helps businesses reach a wider audience, build brand awareness, generate leads, and improve customer loyalty.

2. Why is social media marketing important for small businesses?

Social media marketing is essential for small businesses because it provides a cost-effective way to reach targeted audiences. It allows small businesses to compete with larger companies by generating leads, building trust, and driving website traffic without large advertising budgets.

3. Which social media platforms are best for business growth?

The best platforms depend on your audience and business type:

  • Facebook: Local businesses and broad demographics
  • Instagram: Visual brands and eCommerce.
  • LinkedIn: B2B and professional services.
  • TikTok: Young audiences and viral content.
  • YouTube: Video marketing and tutorials.

4. How can social media increase brand awareness and leads?

Social media increases brand awareness by putting your business in front of thousands of potential customers through posts, stories, and ads. It drives leads by guiding users to your website, landing pages, or products, and allows direct engagement to nurture prospects.

5. What are the benefits of social media marketing in 2025?

In 2025, social media marketing offers benefits such as expanded reach, cost-effective advertising, measurable results, improved customer engagement, and access to data-driven insights. Businesses that leverage these benefits gain a competitive edge in digital marketing.

6. How do businesses measure social media marketing ROI?

ROI can be measured using platform analytics and third-party tools. Key metrics include engagement rates, website clicks, leads, conversions, and sales. Tracking these metrics helps businesses understand what works, optimise campaigns, and maximise return on investment.

7. How do I get started with social media marketing for my business?

To start, define clear goals, choose the right platforms, and create engaging content. Be consistent with posting, consider using paid ads for a wider reach, and track performance with analytics to refine your strategy over time.

More leads, sales and growth. Partner with 110 DigiTech