How 110 DigiTech Redesign Your Website Without Losing SEO Rankings

A website redesign is more than just refreshing your brand’s look—it’s about improving user experience, aligning with modern web design practices, and driving more conversions. But here’s the challenge: if redesigning your website ignores SEO best practices, your business risks losing valuable organic rankings, traffic, and leads.

That’s why choosing the right partner for redesigning your website matters. 110 DigiTech specializes in SEO-friendly website redesign services that protect your existing search engine visibility while enhancing performance, speed, and design. With our proven strategies, you not only maintain your rankings but also turn your new website into a powerful lead-generation machine.

In this blog, we’ll explore:

• Why many businesses lose SEO during a website redesign (and how to avoid it)
• The step-by-step strategies we use to safeguard and grow your rankings
• How redesigning your website can boost conversions and ROI
• Why 110 DigiTech is the best choice in Australia for SEO-powered website redesigns

Schedule a free consultation with 110 DigiTech today and secure your SEO before, during, and after redesigning your website.

Why SEO Can Suffer During the Redesign of Your Website 

Redesigning your website can feel exciting: a sleeker design, faster load times, and better branding. But if SEO isn’t prioritized during the process, you could unintentionally damage the very foundation of your online visibility. Many businesses experience a sudden drop in rankings after launching a new site, and here’s why:

Common Reasons SEO Fails During a Redesign

• URL Structure Changes:

When URLs are changed without proper 301 redirects, search engines see them as new pages, causing the old rankings to vanish.

• Missing Metadata

Title tags, meta descriptions, alt text, and header tags often get overlooked during design updates, weakening keyword targeting.

• Content Loss

During the redesign of your website, valuable, ranking content sometimes gets trimmed or removed, reducing keyword authority and relevance.

• Poor Technical Setup

Slow load times, missing XML sitemaps, broken internal links, or unoptimized mobile design can negatively impact SEO performance.

• No SEO Migration Plan

Without a structured SEO checklist, businesses risk launching a great-looking site that doesn’t rank.

The Cost of Ignoring SEO During a Redesign

If these issues aren’t addressed, you could lose months or even years of organic growth. A single oversight (like skipping redirects) can result in significant traffic loss, reduced visibility, and fewer conversions. For businesses relying on Google for leads, that’s a costly mistake.

110 DigiTech handles website redesigns differently. Our team ensures that a comprehensive SEO migration strategy backs every redesign, from safeguarding URL structures to retaining high-performing content.

Book a free website audit with 110 DigiTech today, and we’ll map out a custom SEO migration plan for your business.

The SEO-Safe Website Redesign Process (Step-by-Step Guide)

Redesigning a website while protecting SEO requires a structured SEO migration plan. At 110 DigiTech, we follow a proven framework to ensure your rankings remain intact (and often improve) during a redesign. 

Here’s how:

1. Step 1: Pre-Redesign SEO Audit

Before touching the design, we analyze your existing website:

• Benchmark current rankings, organic traffic, and conversions.
• Identify high-performing pages that generate leads or rank for valuable keywords.
• Audit backlinks, metadata, and content performance.

This step ensures nothing valuable gets lost during the redesign.

2. Step 2: SEO Mapping & URL Strategy

• Map out all existing URLs and decide which ones should be retained, merged, or redirected.
• Implement 301 redirects to prevent link equity loss.
• Optimize new site architecture for better crawlability and user navigation.

Without this step, businesses often suffer massive ranking drops.

3. Step 3: Content Preservation & Optimization

• Ensure all high-ranking content is migrated safely.
• Update content with improved keyword targeting, internal linking, and structured data.
• Optimize on-page elements (H1s, meta titles, descriptions, and alt tags).

4. Step 4: Technical SEO Integration

• Implement a mobile-first, fast-loading design.
• Generate and submit a new XML sitemap.
• Fix crawl errors and optimize Core Web Vitals.
• Add structured data (schema) for better visibility in search results.

5. Step 5: Pre-Launch Testing

• Test the staging site for SEO compliance.
• Crawl the site with tools like Screaming Frog to detect issues before launch.
• Ensure redirects, internal links, and metadata are all working.

6. Step 6: Post-Launch Monitoring

• Closely monitor keyword rankings, traffic, and site health in the first 4–6 weeks.
• Identify and fix indexing or crawling issues quickly.
• Adjust strategy to capture new keyword opportunities with the updated design.

At 110 DigiTech, we blend modern web design with SEO-first practices, so you get a site that not only looks stunning but also continues to bring in leads and conversions.

Why Partner With 110 DigiTech for Website Redesign Services?

When it comes to website redesign, not all digital agencies are created equal. At 110 DigiTech, we combine creativity, strategy, and proven SEO expertise to deliver redesigns that don’t just look great but also drive measurable business results.

Here’s why businesses across Australia trust us with their website redesign projects:

• SEO-First Approach

We understand that redesigning is all about maintaining and improving your search rankings. Our SEO specialists ensure your redesign follows best practices to safeguard your visibility on Google.

• Custom Design Tailored to Your Brand

We craft unique, responsive designs that reflect your brand identity while offering a seamless user experience across all devices.

• Conversion-Driven Strategy

Our redesigns focus on performance. From optimized CTAs to user-friendly layouts, every element is designed to boost engagement and turn visitors into paying customers.

• Proven Track Record

With more than 12 years of experience in digital marketing and web development, we’ve successfully helped businesses, from local Adelaide startups to national brands, relaunch websites that fuel growth.

• End-to-End Service

From SEO audits and content optimization to site speed improvements and mobile responsiveness, we handle every detail so you can launch with confidence.

Ready to transform your website into a high-performing digital asset?

Get your free website redesign consultation with 110 DigiTech today!

FAQs About Website Redesign Services

1. How much does a website redesign cost in Australia?

The cost of a website redesign varies depending on the scope, ranging from a few thousand dollars for small business sites to more extensive budgets for enterprise-level projects. At 110 DigiTech, we offer tailored redesign packages to suit your business goals and budget.

2. How long does it take to redesign a website?

On average, a website redesign takes between 6 and 12 weeks. The timeline depends on the size of your website, the complexity of design features, and SEO requirements. With our streamlined process, we ensure your new site launches on time, without compromising quality.

3. Will I lose my SEO rankings after a redesign?

Not if the redesign is handled correctly. At 110 DigiTech, we follow a strict SEO migration checklist to protect your rankings, redirect old URLs, and maintain your organic traffic. Many of our clients see improved rankings after launch.

4. Do I need a complete redesign or just a refresh?

If your site is outdated, slow, or difficult to navigate, a complete redesign is often the best investment. However, if your site only needs minor UX tweaks or updated branding, a refresh might be enough. Our team can audit your current site and recommend the best path forward.

5. Why should I choose 110 DigiTech over other agencies?

Because we build growth engines, with our SEO-first mindset, conversion-focused strategies, and proven track record, we ensure your redesign delivers measurable ROI, not just a pretty facelift.

Still have questions about redesigning your website?

Talk to our experts today and get a free web redesign strategy session.