Roshan Gallery

https://roshangallery.com.au/

Roshan Gallery Adelaide is a trusted name for high quality rugs, runner, carpets and furniture in Adelaide, South Australia. As a leading local business in Adelaide, they have a strong physical presence but needed an online strategy to complement their reputation and attract more customers. Being a newly launched website, Roshan Gallery sought to establish itself online and drive meaningful traffic to its physical store.

Goals

The primary objectives of the SEO project for Roshan Gallery Adelaide were:

• To increase organic website traffic.
• To improve keyword rankings for terms relevant to rugs and carpets in Adelaide.
• To establish an online presence that would complement the physical shop’s reputation and attract local customers.

Challenges

As a new website, Roshan Gallery faced several challenges:

• Zero baseline keyword rankings and low domain authority.
• Minimal online visibility in a competitive local market.
• Lack of technical SEO optimization and content tailored to search engines.
• Strong competition from established local and online businesses in Adelaidxe, South Australia.

Solutions

To tackle these challenges and meet the project goals, a comprehensive SEO strategy was implemented, including the following steps:

1. Keyword Research:

Identified high-value local keywords such as “rugs in Adelaide,” “carpets Adelaide,” rugs shop in Adelaide and “affordable rugs in Adelaide” to capture search intent and drive relevant traffic.

2. On-Page SEO:

• Optimized meta titles, meta descriptions, and header tags with targeted keywords.
• Enhanced site structure and internal linking to improve navigation and crawlability.
• Updated product descriptions and content to include relevant keywords and improve user engagement.

3. Off-Page SEO:

• Built high-quality backlinks through local business directory listings, guest posts, and strategic collaborations.
• Claimed and optimized Roshan Gallery’s Google My Business profile to improve local search visibility.

4. Technical SEO:

• Addressed site speed issues to ensure faster load times.
• Made the website fully mobile-responsive to cater to mobile users.
• Implemented schema markup to enhance local SEO and search engine understanding of the site’s content.

5. Content Creation:

• Developed blog posts and guides focused on rugs and carpets, answering common customer queries and showcasing industry expertise.
• Created location-specific content to strengthen local relevance.

Results

The SEO project delivered significant results within six months:

Traffic Growth:

Achieved a 200% increase in organic website traffic.

Keyword Rankings:

Ranked on the first page of Google for key terms such as “rug store in Adelaide” and “rugs in Adelaide,” with several reaching the top positions.

Improved Local Presence:

The Google My Business profile optimization resulted in increased visibility in local search results, driving more inquiries and calls and foot traffic to the physical store.

Client Feedback

Roshan Gallery’s management was highly satisfied with the outcomes of the SEO project. The enhanced online presence not only boosted traffic but also brought in new customers to the physical shop, validating the effectiveness of the SEO strategy. They now have a strong foundation to build upon for future online growth.

Conclusion
This case study demonstrates how a well-executed SEO strategy can transform a newly launched website into a competitive online presence. By focusing on local SEO, content optimization, and technical improvements, Roshan Gallery established itself as a leading online destination for rugs and carpets in Adelaide, complementing its physical store’s success.